Internet Goals / Intentions to Set for 2006

Volume III, Issue 8
ISSN: 1547-7754
January 2006
printable version

Chris King, Editor
By subscription only, this monthly e-newsletter is loaded with short, "down and dirty" tips to help you with solving the everchanging and growing puzzle of the Internet. This e-zine serves as a place to ask your questions and find the answers. So, send me your burning questions.

If you are at all like I am, you are reviewing 2005 and planning for 2006. You may have already written your goals / intentions for 2006. Bravo! But, did you consider and write what you are planning to do in 2006 to enhance your Internet Presence?

In this issue, I am going to list the Internet tools I have used and plan to use to get the word out about my many businesses. This will consist of questions we need to ask ourselves, along with steps and suggestions to take. The exciting - and sometimes frustrating - part of the Internet is the on-going change. The great news, however, is that it is one of the most cost-effective marketing tools. And, this year we reached the one billionth Internet user!

TOOL #1. Websites:

• Do you have one? If not, it is time. Be sure to re-read or read the archived Internet Tips E-Zines to help with planning.
• If you have a website(s), has it kept up with the times? Are you proud to send visitors and/or potential clients to it? If not, it may be time for a re-design.
• Is your website working for you? When you search for it, does it come up high in the listings?
• Is your content serving the purpose of your website? Is it relevant enough that visitors return again and again?
• Is your website interactive? (I am working on this one.) Does it include ways to subscribe to your e-newsletter, ask a question, take an assessment, fill in a survey, and/or purchase a product?

TOOL #2. E-newsletters and E-zines:

• Do you send out one? If not, consider why not. This is one of the most cost-effective ways to keep in touch with a large number of readers in your target market.
• If you send out an e-newsletter, are you consistent about the mailings? How often do you take advantage of this incredible tool? Once a month is the longest time suggested for in-between mailings.
• It usually takes at least seven contacts with a potential client before they buy. For this reason, I am considering switching to once a week mailings (short tips on the off weeks).
• Are you consistently building your distribution list? You will find a plethora of information about list building and distribution on the Internet. The larger and more targeted your list, the better!

TOOl #3. Info Products:

• Do you have any? These range from articles, to your e-newsletter, to special reports, to E-books, to audio files, to teleseminars, and/or training sessions, toolkits, bootcamps, and recorded seminars. The list is never-ending. (I am diligently working in this area, too.)
• Yes, these take time, discipline and effort to create. But remember, that your visitors are hungry and thirsty for your information.
• My caveat is to make sure that what you publish is topnotch. I have discovered that there are terrific info products available and others that are far-from-useful and loaded with hype.

So, get busy and set some reasonable and attainable Internet goals / intentions. If you need help, let me know.

Have a terrific and productive month!