Top Ten Reasons for Creating Your Own Regular E-Zine

Revisiting
Volume IV, Issue 4
ISSN: 1547-7754
September 2006
printable version

Chris King, Editor
By subscription only, this monthly e-newsletter is loaded with short, "down and dirty" tips to help you with solving the everchanging and growing puzzle of the Internet. This e-zine serves as a place to ask your questions and find the answers. So, send me your burning questions.

I have made the decision - because we have reached 75 Tips E-Zines (all listed HERE) - that I will start revisiting some of the back issues. If you are like I am, I find that when I re-read a book, article and/or a newsletter, I find new information or information that I need to be reminded of, so here goes.

In this issue of the Internet Tips E-zine, I am making the case for you to start creating and sending out a regular E-Zine (also known as an E-Newsletter). Currently I send out a text E-Newsletter weekly in two differet forms. The shorter one is called Random Tips and Productive Resources and the longer one is called Portfolio Potpourri (to find out more information about these, click HERE). And monthly I send this HTML E-Zine, which you are now reading.

It is amazing to me how few independent professionals, free agents and freelancers have ever sent out an E-Zine. Of the many marketing strategies I have tried and used, I can attest to the fact that my eclectic E-Zine, Portfolio Potpourri - which recently reached its fourth anniversary - has brought me the most and best business, feedback and potential clients.

Yes, it takes discipline, work, consistency, persistence and commitment.

But it is all worth it for the following top ten reasons:

• A well-written E-Zine about your business topic(s) will establish you as an expert.
• It is a great way to build relationships. Remember, for someone to buy from you, or hire you, they must know, like and trust you. Created with that in mind, your E-Zine will accomplish this.
• An E-Zine is a great way to keep in touch with prospective, new and current clients on a regular basis. It serves as a reminder that you are here for them when they need you and/or your product(s).
• It is the most cost-effective way to direct market to customers. Warning note: my feeling is that it is OK to do some selling. Just don’t overdo it. I do receive one E-Zine daily and love it because it is filled with rich and useful content. If I start getting obviously sales oriented e-mails (they don’t even qualify as E-Zines) often, I will unsubscribe quickly.
• An E-Zine can give a reason or reasons for readers to return to your website and/or sites. I always feature clickable articles as an incentive.
• It has been established and proven that the majority of people on the Internet are seeking information - enlightening, inspiring and thought provoking. So, by making sure that you are providing this in your E-Zine, they will stick with you.
• Through asking for and receiving feedback from your readers, you will get ideas for your upcoming issues and your website(s).
• You will grow your distribution (mailing) list - important for future mailings and offers. The larger your list, the more chances for Joint Venture opportunities with other Internet marketers.
• By creating and writing on a regular basis, you will gain experience that will serve you well when you are adding content to your website(s) and info-products.
• A regular, successful E-Zine will not only provide confidence and self-esteem for you, it will also be FUN! Despite the work involved, I look forward to creating my E-Zine, and always learn something new from doing it.

So, don’t hesitate. Start right now.

P.S. For the best manual on creating an E-Zine (e-zine) - at least, in my opinion - check out Boost Business with Your Own E-Zine. It is written by Alexandria Brown, the E-zine Queen, and you will find out about it by clicking HERE.
P.P.S. In next month's issue, I plan to write about the dos and don'ts, and the ins and outs of producing an E-Zine that people look forward to and want to read.

Have a terrific and productive month!

Do send your comments and questions to me at chris@creativekeys.biz. I love to receive feedback and will answer your questions in future e-zines.

If you would like to subscribe to this e-zine and receive five free Internet tips, send an e-mail to subscribe@creativekeys.biz with subscribe in the subject line. If you ever wish to be removed from the mailing list, just send an e-mail to unsubscribe@creativekeys.biz with unsubscribe in the subject line.